.Column Views: 15.Ever asked yourself just how an electrical designer finds yourself operating an influencer advertising system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Program.Trick takeaways:.Why exchanging protocols triggered being alone (as well as a profession pivot).The magic formula: genuineness + congruity = influencer excellence.B2B influencer marketing in Asia: It's coming, however little by little.AI influencers: Cool, yet probably will not substitute your BFF's Instagram.The remittance concern afflicting influencer marketing (and how Partipost is actually addressing it).Exciting truth: Jonathan's father looks forward to Mondays. Yes, you read through that right.Profits: The influencer marketing yard is actually evolving much faster than you may say "wipe up." From micro-influencers to artificial intelligence characters, the video game is actually modifying-- but credibility still preponderates.Therefore, prior to you write off that close friend with 200 followers as "not prominent," keep in mind: on earth of nano-influencers, your bestie may just be the next big thing.Listen for additional influencer ideas and also maybe pick up an idea or more for your personal Instagram video game!